Pet Loyalty Slack & Communications Guide

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Product Channels

In our case, it would make makes sense to have channels around specific products or & features. Shelter Buddy, Adopets, and upcoming post-adoption productPet Loyalty Hub (Perks).

Private channels

These are private group communications that are best if searchable by involved parties. Examples here are human resources discussions, leadership strategy discussions, investment and financial strategy, corporate governance, and the like.

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Once a channel or team gets big enough, it’s great to have thread discipline, meaning, formatting channel posts as announcements with discussions to follow underneath. In many cases, I recommend making a channel for leadership announcements where only admins can post to the channel and follow up conversations must be threaded.

Content Channels

Note: It is not advisable to have channels dedicated to types of posts. If I’m a marketer, I want to report to #marketing or #revenue to see marketing-related messages, not have to check a separate channel for “marketing meeting attendance.” If you cannot make the marketing meeting, the relevant parties are all already checking #marketing, so there’s no need to spread information thin across more channels here.

Another example is #good-to-knows. If there’s a good-to-know piece of information relevant to sales, it should be posted in #sales. Why spread it out?

DMs (direct messages)

DMs are for fun side chats and work-related chats that are private.

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