Pet Loyalty Slack & Communications Guide

Remote work is a great way to unleash individual potential and deconstruct a one-size-fits-all paradigm. But, without a good communications plan, a lot of the spontaneous creativity that drives businesses is thrown out the window. A good communications policy helps separate the “baby” of collaboration and natural interaction with the “bathwater” of static working hours, commuting in traffic, and having to wear shoes to meetings.

Communications matrix

Realities of startups: Your colleagues are busy. Chat feeds can push information out of view quickly. Talking is faster than typing. Products can break and huge time-sensitive RFPs can instantly shift priorities on any given day.

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Once a channel or team gets big enough, it’s great to have thread discipline, meaning, formatting channel posts as announcements with discussions to follow underneath. In many cases, I recommend making a channel for leadership announcements where only admins can post to the channel and follow up conversations must be threaded.

Content Channels

Note: It is not advisable to have channels dedicated to types of posts. If I’m a marketer, I want to report to #marketing or #revenue to see marketing-related messages, not have to check a separate channel for “marketing meeting attendance.” If you cannot make the marketing meeting, the relevant parties are all already checking #marketing, so there’s no need to spread information thin across more channels here.

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