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Pet Loyalty Slack & Communications Guide

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Once a channel or team gets big enough, it’s great to have thread discipline, meaning, formatting channel posts as announcements with discussions to follow underneath. In many cases, I recommend making a channel for leadership announcements where only admins can post to the channel and follow up conversations must be threaded.

Content Channels

Note: It is not advisable to have channels dedicated to types of posts. If I’m a marketer, I want to report to #marketing or #revenue to see marketing-related messages, not have to check a separate channel for “marketing meeting attendance.” If you cannot make the marketing meeting, the relevant parties are all already checking #marketing, so there’s no need to spread information thin across more channels here.

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Balancing push-pull with redundancy: ensure it’s done in a way that is equally “push” and “pull.” For instance, a question that’s asked in Slack, Email, and SMS is more likely to be annoying. But asking a question in a Trello task (pull, lives in a low-traffic environment) and Slack DM (push, forces it to a person’s queue) is a nice balance.

Notes and Best Practices

Readability

Sample post style:

😃 Use Emoji and Bold to create subject line

Then lead with the ask in a separate line and/or with italics.

Consider the difficulty of reading a huge block of text without first knowing why you’re being told to read it. Is it a product question? An engineering question? Is someone asking you to take over a client or just to provide some commentary? If you read an entire paragraph without context, then the ask is buried in the middle or at the end, then the person has to re-read your entire paragraph to understand it. Also, consider that your colleagues, like you, are working on several different initiatives throughout the day. If you @tag them and pull them into your world, make it easier for them to switch from their world to yours by making it clear why they were invited. Note that this huge block of text is intentional to compare the difference.