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Pet Loyalty Slack & Communications Guide

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Once a channel or team gets big enough, it’s great to have thread discipline, meaning, formatting channel posts as announcements with discussions to follow underneath. In many cases, I recommend making a channel for leadership announcements where only admins can post to the channel and follow up conversations must be threaded.

Content Channels

Note: It is not advisable to have channels dedicated to types of posts. If I’m a marketer, I want to report to #marketing or #revenue to see marketing-related messages, not have to check a separate channel for “marketing meeting attendance.” If you cannot make the marketing meeting, the relevant parties are all already checking #marketing, so there’s no need to spread information thin across more channels here.

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Consider the difficulty of reading a huge block of text without first knowing why you’re being told to read it. Is it a product question? An engineering question? Is someone asking you to take over a client or just to provide some commentary? If you read an entire paragraph without context, then the ask is buried in the middle or at the end, then the person has to re-read your entire paragraph to understand it. Also, consider that your colleagues, like you, are working on several different initiatives throughout the day. If you @tag them and pull them into your world, make it easier for them to switch from their world to yours by making it clear why they were invited. Note that this huge block of text is intentional to compare the difference between simple and direct statements versus large blocks. Also note that there’s tons of room for details once the reader understands the context and can dive in, but leading with all of the detail without first setting the tone is more likely to make the reader’s eyes glaze over before they’ve fully gotten to a level of understanding with you.

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Note that the above is just an example and doesn’t need followed. The main takeaway here is to identify specifically what your ask is of a teammate before introducing them to a long text block full of details and context. Thanks!